Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incease your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.
When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.
It is sometimes difficult to spot the good links; here are a few questions you should ask yourself when you are looking at sites or pages to get links from
Is this site or page relevant to what I do?
- Is this site linking out to any low quality off topic sites?
- Is this site or page going to send the right sort of traffic?
- Is this site or page ranking well in the search engines?
- Does this site have a lot of links from other websites?
On Page SEO
On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page.Components of On Page SEO
Components Of On Page SEO
There are several key factors of on page SEO. One of the most discussed factors is keyword density. Keyword density is given as a percentage. The percent value represents the number of times a keyword or phrase appears compared to the total number of words on a page. Other on page factors include the total amount of indexable text a page has as well as the usage of bold text and headings.